Friday, May 29, 2009

Mailing list sources

Ever wonder why all of your warrently cards mail to the same place?
What about all of that Census data? Is it really that private?

The fact is that there are enormous amounts of data on each of us available. You can capitalize on this to make your next mail or E-mail campaign most effective.

Target mail lists. Analyze your current customers and find as many common charactistics as possible. Lists can be purchased with as many as 300 different sort criteria. If you have a high end product. Purchase with categoriaes such as Age, Gender, income level, ownership of multiple single family dwellings, like fine foods. 1,000 names can be bought for around $150. 5,000 names for about $350. Check out these sites:
www.infousa.com
www.usadata.com
We even have our own list source: http://maillist.cgx.com/

Friday, May 8, 2009

Size Matters!

Did you know that the average print project costs more to mail (in postage) than it does to print?

Take this into account in design stage:
If you can change from a Flat to a Letter size, you can save about 48% in Postage costs!!

What is a letter?

At least 3-1/2 inches high X 5 inches long X .007 inch thick
No more than 6-1/8 inches high X 11-1/2 inches long X 1/4 inch thick
Maximum weight of 3.5 ounces
Length is the dimension parallel to the address.

What is a Flat?
Any piece exceeding 6 1/8" in height or 11 1/2" in length.
Or any missing criteria above.

Mail Letter Rate + Save Money!