ePublishing

In the olden days, people would write, edit and layout text for the sole end purpose of outputting a hadcopy printed piece.












Today, a book is not even a book. A book is "content", and content may be published:


in e-mail
displayed on a web site
As a PDF
on an eReader
on a Smartphone
In a Searchable Database - build a book / custom publishing fits here
Or even a printed book!


If you have any intention of using your "content" in more than one display method, this should be evaluated AT THE VERY BEGINNING. By using Markup Languages your content can be composed once and directed to Multiple View Methods; saving time, money and opening up new options. You can later apply Digital Rights management to hinder document theft. Think from the beginning how your content may be used, and consider applying Markup Language as the layout process to make your future much easier.

Green Paper From Neenah + Free trip to Costa Rica!

To Promote their new ENVIRONMENT line of paper Neenah is running a contest. Go to:
www.neenahpaper.com/environmentcontest
to register to win a trip for two to Costa Rica. There are other prizes as well.

The ENVIRONMENT line looks very cool. The papers are 30-100% post consumer and made with 100% renewable energy. Whole Foods is highlighed in the campaign and promoting their commitment to using 100% recycled paper with a minimum of 30% post consumer. There are not a lot of these papers available. Thank you for a cool promotion Neenah!

Recordable Story Books

Imagine being a Grandparent to a child that lives far away, or a parent overseas. This is the market that Hallmark is pursuing for Grandparents Day 2010.

Grandparents day is on September 12th. As a customer of Hallmark, I received an e-mail with books in the heading. Knowing that Hallmark is an early adopter, I just checked it out, and it seems very cool.

In September there will be 12 total books available. There is a demo on the Hallmakr page. The user pages through the book, hits the record and stop buttons on each page, then when done hits the lock switch hidden beneath a screw in the battery comparment.

As the user turns the pages, the technology recognizes what page they are on and plays back the recording for that page.

This may not be a workable idea for your business, but it could be a great gift idea. Here's the link:

http://www.hallmark.com/webapp/wcs/stores/servlet/ArticleView?storeId=10001&CatIDsList=&bae=3&targetProductLine=&selectedCategory=&homeCategoryId=&campaign=T_E_M_090110_GC_VB_MainRecStory&catalogId=10051&siteID=&mailID=T_E_M_090110_GC_VB_MainRecStory&mc=&pageName=/HallmarkSite/GoldCrownStores/GCS_GIFTS_RECORDABLEBOOK&storeId=10001