QR Codes - Tracking Response to Your Printed Piece

QR Codes, or Quick Response Codes, have been wildly popular in Japan. They are now common in Europe, and are starting to gain more popularity in the United States.

A QR Code is nothing more than a 2 Dimensional Bar code. These are used by downloading a software application to your Smart Camera phone, and then simply taking a picture of the code.

On the left is one that I made.

For Point of Purchase projects, Signs, Posters, landmarks on a tour, these can be great tools to expound on a printed piece. Ideas that quickly come to mind for me:
• Movie posters with links direct to the movie’s microsite
• Join a fan club with a direct link
• Directions to an event – just take a picture and it will give you all of the info in text on your phone

The most important that I see is making print come alive the way the internet does. If you are reading this blog, I can send you AGS here: http://www.ags.com. QR Codes allow me to do the same thing with print


This means that print becomes dynamic and interactive!
Now you can drive print to web for Donations, Registrations, and Purchases. This is huge!

Also, there are providers that allow you to TRACK WHO CLICKS on the QR Code. This allows you to track hits, just like an e-solution.

"Scan to Win Sweepstakes", "Scan to Subscribe", "Scan to Purchase", "Scan to Donate", "Scan to Register".

Its all possible now!