Hand Addressing

Whenever I get a piece of mail I inspect the address line, return address, and postage method. Yes, I admit this scrutiny is a bit unusual. There is one thing that everyone inspects though, that is the address line. If something is handwritten, it is deemed more personal, and has usually has a higher open percentage.

This is the logic behind a company called, "Think Ink Marketing". Think Ink employs people that hand address direct mail pieces in blue ball-point ink. I consider it a basic form of Variable Data, and one that could be very effective. The company's web-site is http://www.thinkinkmarketing.com/.