HP T300 Digital Inkjet Web

Color Digital Web Printing is here! This new HP Ink jet Web Press is an impressive machine. I haven't promoted a piece of machinery in a very long time. Normal discussions revolve around how to use technology to increase responses in marketing campaigns. This new digital web press is a game changer!

The HP T300 is wide format Color high-quality digital: Fast - over a million 8 1/2 X 11 images in one day!

This allows for lower costs and shorter printing runs:
Greatly Reduce Warehousing Costs
Eliminate Obsolescence Costs
Speed time to market
Reduce Print Costs

Check this link out to see it in action:
http://www.youtube.com/watch?v=2nD1h60oQ04

Contact me if you want to price a book, or Variable Data Project on this Piece of equipment.

College Increases Applications by 30%

"Lifting a page from the marketing playbook of credit card companies". This is how one company describes their Variable Data Direct Mail Campaign designed to increase college applications.

Last year, over 100 colleges sent out Ready-to-Submit applications to prospective students. All of the student's information was filled out, and the application fee was waived. All the receiver had to do was sign their name, and mail it back to the school.

The result of these campaigns has been a significant spike in the number of applications. At the College of Saint Rose, in Albany, NY:

• Increase in Percentage of Men: from 28% to 35%
• Number of Enrolled Students from outside Albany area: from 53% to 63%
• Increase in Students who identify themselves as African American, Asian or Hispanic: from 7% to 18%
• Campaign Value: Priceless

See the full New York Times article here: http://www.nytimes.com/2010/01/26/education/26admit.html?pagewanted=1

National Geographic gets Personal

The next issue of National Geographic called "My Shot" is the first ever issue completly devoted to photography submissions. The issue features over 100 editor chosen photos from over 150,000 submissions.

In addition National Geographic has parnered with Consolidated Graphics to offer a custom cover for anyone to put on the book. The magazine with the custom cover can be purchased for $10.99 at this link.

A complete story is here:
http://www.foliomag.com/2009/national-geographic-taps-digital-press-demand-your-shot-covers

Get yours here:
http://ngm.nationalgeographic.com/your-shot/custom-cover-home

Hand Addressing

Whenever I get a piece of mail I inspect the address line, return address, and postage method. Yes, I admit this scrutiny is a bit unusual. There is one thing that everyone inspects though, that is the address line. If something is handwritten, it is deemed more personal, and has usually has a higher open percentage.

This is the logic behind a company called, "Think Ink Marketing". Think Ink employs people that hand address direct mail pieces in blue ball-point ink. I consider it a basic form of Variable Data, and one that could be very effective. The company's web-site is http://www.thinkinkmarketing.com/.